LEGAL PAGE
Privacy Policy · Cookie Policy · Terms & Conditions
Privacy Policy
1. Introduction2. Who We Are3. Data We Collect4. Legal Basis5. How We Use Data6. Data Sharing7. International Transfers8. Data Retention9. Your Rights10. Security11. Children13. Changes
Cookie Policy
1. What Are Cookies2. Why We Use Them3. Cookies We Use4. Managing Cookies
Terms & Conditions
3. Use of Website5. Intellectual Property8. Limitation of Liability12. Governing Law
Document 1 of 3
Privacy Policy
Last updated: INSERT DATE
1. Introduction
Wycavi ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and disclose information about you when you visit our website at wycavi.com (the "Website") or engage with our marketing services.
This policy is written to comply with the European Union General Data Protection Regulation (GDPR), the United Kingdom GDPR, the UK Data Protection Act 2018, and applicable local data protection law in jurisdictions where we operate.
2. Who We Are (Data Controller)
The data controller responsible for your personal data is:
- Legal name: wycavi llc
- Registered address: INSERT FULL ADDRESS
- Registration / EIN: INSERT NUMBER
- Privacy email: info@wycavi.com
- General contact: info@wycavi.com
3. What Data We Collect
3.1 Information you provide directly
- Contact form submissions: name, work email, company name, service of interest, message content
- Email correspondence: any information you choose to share when emailing us
- Service engagement: business information, billing details, content shared for service delivery (brand assets, ad account access, analytics access, etc.)
- Newsletter signup (if applicable): name and email
3.2 Information collected automatically
When you visit our Website, we automatically collect:
- IP address (anonymized for analytics)
- Browser type and version
- Device type and operating system
- Pages visited, time spent, referring URL
- Date and time of visit
- Approximate geographic location (country / region level)
This is collected through cookies and similar technologies. See our Cookie Policy for full details.
3.3 Information from third parties
When you engage our paid media services, we may access — with your explicit authorization — data from your advertising and analytics accounts (Google Ads, Meta, GA4, etc.). We process this data solely to deliver the services agreed in your engagement contract.
4. Legal Basis for Processing
Processing activity Legal basis
Responding to contact form inquiries Pre-contractual measures (Art. 6(1)(b))
Service delivery and billing Contract performance (Art. 6(1)(b))
Marketing emails / newsletter Consent (Art. 6(1)(a))
Website analytics cookies Consent (Art. 6(1)(a))
Improving our services Legitimate interest (Art. 6(1)(f))
Fraud prevention, legal compliance Legal obligation (Art. 6(1)(c))
5. How We Use Your Data
We use your personal data to:
- Respond to inquiries, quotes, and consultation requests
- Provide the marketing services we have agreed to deliver
- Issue invoices and manage billing and accounting obligations
- Improve our Website, services, and methodology
- Send relevant business communications, with your consent
- Comply with legal, tax, and regulatory obligations
- Protect against fraud, abuse, and security threats
We do not sell your personal data to third parties.
6. Data Sharing
We share your data only with:
- Website hosting and infrastructure providers
- Analytics platforms (Google Analytics)
- Email service providers
- CRM and project management tools
- Payment processors (Stripe, Wise, or equivalent)
- Accounting and invoicing software
- Legal authorities when required by law, court order, or to protect rights, property, or safety
- Professional advisors (lawyers, accountants, auditors) under confidentiality
A current list of key third-party processors is available on request from privacy@wycavi.com.
7. International Data Transfers
Some of our service providers (e.g., Google, Meta) may process data outside the European Economic Area or the United Kingdom. When personal data is transferred internationally, we ensure adequate safeguards are in place through:
- EU Standard Contractual Clauses (SCCs)
- UK International Data Transfer Agreement (IDTA) or UK Addendum
- European Commission adequacy decisions where applicable
You may request a copy of the safeguards in place by emailing privacy@wycavi.com.
8. Data Retention
Data type Retention period
Contact form inquiries (no engagement) 12 months
Client data and engagement records Duration of engagement + 7 years
Marketing contacts / newsletter subscribers Until unsubscribe or 24 months inactivity
Website analytics 14 months (GA4 default)
Server logs 30 days
Billing records As required by tax law (typically 7–10 years)
When retention expires, data is deleted or anonymized.
9. Your Rights
Under GDPR / UK GDPR you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Erase your data ("right to be forgotten") where legally applicable
- Restrict processing in certain circumstances
- Data portability: receive your data in a structured, machine-readable format
- Object to processing based on legitimate interest
- Withdraw consent at any time (without affecting prior lawful processing)
- Lodge a complaint with a supervisory authority
To exercise these rights, email privacy@wycavi.com. We respond within 30 days.
Supervisory authorities:
- European Union: your local Data Protection Authority — edpb.europa.eu
- United Kingdom: Information Commissioner's Office — ico.org.uk
- Italy: Garante per la protezione dei dati personali — garanteprivacy.it
10. Security
We implement appropriate technical and organizational measures to protect personal data, including:
- TLS / HTTPS encryption for all data in transit
- Access controls and authentication for internal systems
- Encrypted backups
- Limited employee access on a need-to-know basis
- Confidentiality obligations for all staff and contractors
- Vendor due diligence for third-party processors
In the event of a personal data breach, we will notify the relevant supervisory authority within 72 hours and affected individuals without undue delay, in accordance with GDPR Article 33–34.
11. Children
Our services are not directed to individuals under 16. We do not knowingly collect personal data from minors. If you believe we have collected data from a minor, please contact privacy@wycavi.com and we will delete it.
12. Automated Decision-Making
We do not use automated decision-making or profiling that produces legal or similarly significant effects on you.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. For material changes, we will notify you by email (clients) or via a clear banner on the Website.
14. Contact
- Privacy questions: privacy@wycavi.com
- General inquiries: hello@wycavi.com
- Address: INSERT AFTER INCORPORATION
Document 2 of 3
Cookie Policy
Last updated: INSERT DATE
1. What Are Cookies
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They are widely used to make websites work, or to make them work more efficiently, as well as to provide reporting information to site owners.
Similar technologies include pixels, web beacons, local storage, and SDKs. In this policy, "cookies" refers to all of these.
2. Why We Use Cookies
- Make the Website function correctly
- Remember your preferences (including your cookie consent choice)
- Measure how visitors use the Website (analytics)
- Measure the effectiveness of our marketing campaigns
- Improve content and user experience
3. Cookies We Use
3.1 Strictly necessary cookies
Required for the Website to function. These do not require consent and cannot be disabled.
Cookie Purpose Duration
cookie_consent Stores your cookie preference 12 months
Session cookies Security and basic functionality Session
Legal basis: Legitimate interest. No consent required.
3.2 Analytics cookies
Cookie Provider Purpose Duration
_ga Google Analytics Distinguishes users 2 years
_ga_* Google Analytics Persists session state 2 years
Legal basis: Consent. You can refuse via the cookie banner.
3.3 Marketing and advertising cookies
Cookie Provider Purpose Duration
_fbp Meta (Facebook) Ad measurement and retargeting 3 months
fr Meta (Facebook) Ad delivery and measurement 3 months
NID Google Ad personalization 6 months
IDE Google DoubleClick Ad measurement 13 months
li_*, bcookie, lidc LinkedIn Ad measurement, professional targeting Up to 2 years
Legal basis: Consent. You can refuse via the cookie banner.
3.4 Third-party embedded content
Pages containing embedded content (YouTube, LinkedIn, Loom) may set additional cookies from those services. We do not control these cookies. Refer to each provider's privacy policy:
- YouTube: policies.google.com/privacy
- Loom: loom.com/privacy
- LinkedIn: linkedin.com/legal/privacy-policy
4. Managing Cookies
You can manage cookies in three ways:
- Cookie banner: On your first visit you can accept, refuse, or customize categories. Change your preferences anytime via "Cookie Settings" in the footer.
- Browser settings: All major browsers let you block or delete cookies. Note that blocking strictly necessary cookies may break Website functionality.
- Provider opt-outs: Google Analytics: tools.google.com/dlpage/gaoptout · Meta: facebook.com/help/568137493302217 · Google Ads: adssettings.google.com
5. Do Not Track
We honor "Do Not Track" browser signals where technically feasible. When DNT is enabled, non-essential cookies are not loaded.
6. Contact
Questions about cookies: privacy@wycavi.com
Document 3 of 3
Terms & Conditions
Last updated: INSERT DATE
1. Introduction
These Terms and Conditions ("Terms") govern your use of the website wycavi.com (the "Website") operated by INSERT LEGAL ENTITY NAME ("we," "us," "our"). By accessing or using the Website, you agree to be bound by these Terms. If you do not agree, please do not use the Website.
2. About Us
To be completed after company incorporation.
- Legal entity name: INSERT
- Registered office: INSERT FULL ADDRESS — Wyoming, USA
- Registration / EIN: INSERT NUMBER
- Email: hello@wycavi.com
3. Use of the Website
You may use the Website for lawful purposes only. You agree not to:
- Use the Website in any way that breaches applicable laws or regulations
- Attempt to gain unauthorized access to the Website, its systems, or related infrastructure
- Introduce viruses, malware, or any harmful code
- Scrape, harvest, or systematically extract content without our prior written permission
- Misrepresent your identity or affiliation
- Use the Website to send spam, phishing, or unsolicited communications
- Interfere with the Website's normal operation or the experience of other users
- Use the Website to compete with us or build a competing service based on our methodology
We reserve the right to suspend or terminate access if you breach these Terms.
4. Services
The Website describes our marketing services for informational purposes only. The information shown does not constitute an offer, contract, or binding commitment to provide services.
Specific services are governed by a separate written engagement contract signed with each client. In the event of conflict between these Terms and a client engagement contract, the engagement contract prevails for matters relating to the services.
5. Intellectual Property
5.1 Our content
All content on the Website — including text, graphics, logos, images, code, methodology descriptions, frameworks, and downloadable resources — is owned by Wycavi or licensed to us. It is protected by copyright, trademark, and other intellectual property laws.
You may view, share, and reference our content for personal or internal business purposes, and quote short excerpts with proper attribution and a link to the source. You may not, without our prior written consent: reproduce content for commercial purposes; modify content or create derivative works; use our brand name, logos, or trademarks; or resell or redistribute our content.
5.2 Your content
When you submit content through the Website, you retain ownership. You grant us a limited license to use it for the purpose of responding to you or providing the services you have requested.
5.3 Client work
Intellectual property rights in deliverables produced for clients are governed by the individual client engagement contract.
6. Third-Party Links
The Website may contain links to third-party websites or services. We do not control these and are not responsible for their content, privacy practices, accuracy, or availability. Use them at your own discretion.
7. Disclaimers
The Website is provided "as is" and "as available." To the maximum extent permitted by applicable law, we exclude all warranties, express or implied. Marketing performance depends on many factors outside our control — including market conditions, product quality, competition, and budget. Past performance is not a guarantee of future results.
8. Limitation of Liability
To the maximum extent permitted by applicable law, Wycavi, its officers, employees, and contractors shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages — including but not limited to loss of profits, revenue, data, goodwill, or business opportunity.
Our total aggregate liability for any claims arising out of or in connection with the Website is limited to one hundred US dollars ($100). Nothing in these Terms excludes liability that cannot lawfully be excluded, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.
9. Indemnification
You agree to indemnify, defend, and hold harmless Wycavi from any claims, damages, liabilities, costs, or expenses (including reasonable legal fees) arising from your breach of these Terms, your misuse of the Website, or your violation of any law or third-party right.
10. Privacy
Your use of the Website is also governed by our Privacy Policy and Cookie Policy, which form part of these Terms.
11. Modifications to the Terms
We reserve the right to modify these Terms at any time. Updated Terms take effect when posted on the Website. Your continued use of the Website after changes constitutes acceptance.
12. Governing Law and Jurisdiction
These Terms are governed by and construed in accordance with the laws of the State of Wyoming, USA, without regard to its conflict of law provisions.
Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the state and federal courts located in Laramie County, Wyoming, and you consent to the personal jurisdiction of such courts.
For consumers resident in the European Union or United Kingdom, this section does not affect mandatory consumer protection rights under your local law.
13. Severability
If any provision of these Terms is held invalid, illegal, or unenforceable, the remaining provisions remain in full force and effect.
14. No Waiver
Our failure to enforce any right or provision of these Terms is not a waiver of that right.
15. Entire Agreement
These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and us regarding the Website.
16. Contact
- Info@wycavi.com